Sweep

Enterprise AI · AI Agents · Israeli Tech

Acquisition

ServiceNow reportedly buys Israeli AI startup Sweep for hundreds of millions

The deal is ServiceNow's second Israeli AI purchase in under two months, signaling an acquisition-fueled race to own enterprise agents.

• ServiceNow has acquired Israeli startup Sweep in a deal estimated at hundreds of millions of dollars, though neither company has officially confirmed the transaction or disclosed terms.
• Founded in 2021 by Ido Gaver and Eran Kirshenboim, Sweep builds an "agentic workspace" that monitors metadata across CRM platforms like ServiceNow, Salesforce and HubSpot to catch misalignments and bottlenecks.
• Sweep had raised only $46 million in disclosed funding, including a $22.5 million Series B led by Insight Partners with Bessemer Venture Partners in May 2025 — a small base relative to the reported sale price.
• The purchase comes less than two months after ServiceNow bought Israeli AI startup ai.work, and follows earlier deals for Armis, Pyramid Analytics and Traceloop, extending a pattern of tuck-in AI acquisitions.
• ServiceNow said Sweep's technology "strengthens our AI-native development capabilities and advance agentic deployment for CRM," promising customers faster time-to-value as they scale agentic systems.
• ServiceNow's rapid string of Israeli AI acquisitions shows it racing to fold agentic automation directly into its workflow platform before rivals like Salesforce and Microsoft cement their own enterprise-agent footholds.