Orb

Payments · Billing Software · AI Infrastructure

Acquisition

Adyen Acquires Billing Platform Orb for $335 Million

Usage-based pricing is becoming the default for AI-era software, and payment giants are racing to own the billing layer underneath it.

• Adyen will acquire Orb, a San Francisco revenue-management platform, for $335 million, pairing enterprise billing with Adyen's global payments network.
• Orb, founded in 2021, builds a revenue design platform that helps software companies automate billing and pricing for usage-based and AI-driven products.
• The $335M deal value matches Orb's valuation from its last funding round in July 2026, after the startup had raised just $44.1M in total funding.
• Adyen is integrating Orb alongside its other recent acquisition Talon.One, linking usage-based billing, loyalty programs and online-to-in-store commerce data for multinational merchants.
• Adyen's stock has fallen roughly 65% over five years and 80% in three years even as revenue kept growing near 20%, fueling investor skepticism about its growth story.
• The deal shows billing infrastructure, not payments processing alone, is becoming the real battleground for monetizing AI-era software as pricing shifts from flat subscriptions to usage-based consumption.