Titan OS

Smart TV · Adtech · Streaming

Funding

Titan OS raises $46M in equity and debt to expand smart TV OS

By sharing ad revenue with TV makers instead of hoarding it, the startup undercuts the walled gardens of Google and Roku.

• Titan OS raised $46 million combining equity from existing backers Highland Europe and Mangrove Capital Partners with a credit facility from funds managed by BlackRock, lifting total funding to $110 million since its 2023 founding.
• The Barcelona company, founded by Jacinto Roca (previously founder of Wuaki.tv, acquired by Rakuten) with co-founders Timothy Edwards, Miquel Barba and Tobias Pfalzgraff, builds an independent smart TV OS that shares ad revenue with the manufacturers who license it.
• The round's split between new equity and the BlackRock-managed loan was not disclosed, and no valuation was given, meaning Titan took on debt rather than diluting further to fund expansion.
• Titan OS now reaches 30 million users, up from 18 million a year ago, with headcount grown to roughly 250 and revenue up 15-fold since launch.
• Philips switched its 2026 TV lineup to Titan OS, dropping Google TV, joining partners AOC, Vestel, Skyworth, Sharp and JVC as the platform's distribution footprint grows.
• As TV makers increasingly balk at ceding their home screens to Google and Roku, an independent OS that splits ad revenue offers a rare alternative, and growing device reach only compounds its advertising leverage.
• Titan OS plans to use the capital to sign more OEM partners, enter new markets, and build AI-driven content discovery and ad-targeting features.