Apple

Consumer Electronics · Smartphones

Launch

Apple sets September 9 event to unveil its first foldable iPhone

The launch doubles as the first major product reveal for incoming CEO John Ternus, who takes over from Tim Cook on September 1.

• Apple officially confirmed a September 9 event at Apple Park with the tagline 'Surprise and shine,' where it's expected to unveil the iPhone 18 Pro lineup and its first foldable iPhone.
• The foldable model would be Apple's first new iPhone form factor since the 2017 iPhone X, following years of speculation about a book-style folding device.
• Reports describe a book-style foldable with a 5.3-5.5 inch outer display and 7.6-7.8 inch inner screen, using Touch ID instead of Face ID and skipping a telephoto camera to keep it thin.
• The new iPhones are expected to run on Apple's 2nm A20 Pro chip, with the foldable projected to start around $1,999 and possibly reach $2,500 for higher configurations.
• This will be the first major product launch under incoming CEO John Ternus, who succeeds Tim Cook on September 1 as Cook shifts to executive chairman.
• Apple entering foldables years after Samsung's Galaxy Z Fold line could legitimize the category for mainstream buyers and pressure rivals on design and pricing.