Atorie

Fashion Tech · AI · E-Commerce

Funding

Atorie raises $9.5M seed led by a16z Speedrun to cut luxury markups

Luxury factories increasingly design their own products, letting them sell straight to shoppers instead of only manufacturing for big-name labels.

• Atorie closed a $9.5 million seed round led by a16z Speedrun, with Night Capital and Lightspeed Ventures' Jeremy Liew participating, marking its first outside funding round.
• The Los Angeles startup, founded in 2024 by CEO Redouane Ramdani and former Google engineer Luis Angulo, sells handbags and clothing made in the same factories and materials as luxury brands.
• Atorie applies AI across its supply chain to track fashion trends, forecast demand, flag material shortages, and power an AI shopping agent that builds personalized outfits.
• Atorie works with more than 40 factories worldwide, generated about $5 million in sales in 2025, and expects an annualized run rate above $55 million in 2026.
• An Italian leather handbag on Atorie sells for a few hundred dollars versus the thousands charged by Prada or Louis Vuitton for comparable craftsmanship.
• The deal signals that luxury manufacturers no longer need big-name brand partners to reach shoppers, as AI-driven demand forecasting lets factories sell smaller, made-to-sell batches directly to consumers.