AppsFlyer Secures Over $1B Series E From Google and Meta

AppsFlyer, a marketing and mobile attribution platform, has raised more than $1 billion in a Series E funding round that values the company at $2.7 billion post-money. The strategic round is backed by major advertising and technology platforms Google, Meta, Unity and Moloco, each acquiring minority, non-controlling and non-exclusive stakes in the company. Reports indicate that the transaction structure combines new capital with significant secondary share purchases, providing liquidity to existing shareholders while bringing in long-term strategic investors.

The new funding is intended to accelerate AppsFlyer’s development of AI-powered advertising measurement, cross-platform attribution and infrastructure for autonomous marketing workflows. The company positions itself as an independent measurement provider, and has emphasized that none of the new investors will receive preferential access to its APIs, measurement signals, attribution logic or commercial terms. This round follows AppsFlyer’s $210 million Series D in 2020, led by General Atlantic, and lifts its total known funding to around $1.3 billion since its founding in 2011. The scale and strategic nature of the Series E investment strengthens AppsFlyer’s path toward a potential future public listing and underscores growing industry demand for neutral, privacy-aware measurement tools as AI reshapes digital advertising.

AppsFlyer, originally founded in Israel and now headquartered in San Francisco, provides data analytics and attribution services to advertisers, developers and publishers seeking to understand and optimize campaign performance across mobile and other digital channels. Existing shareholders include General Atlantic, Goldman Sachs, Salesforce Ventures, Pitango, Magma, Qumra Capital, DTCP and Eight Roads, many of whom remain on the cap table alongside the new strategic investors. Advisory roles on the transaction included Goldman Sachs as exclusive financial advisor to AppsFlyer, with Meitar and Latham & Watkins as legal counsel, and JPMorgan, Freshfields, Herzog, Fenwick and H-F & Co. advising Moloco, Meta and existing investors. The deal is still subject to customary regulatory approvals before final closing.