Meta debuts Business Agent Platform and Meta Compute to court enterprise AI demand

Meta has expanded its enterprise AI push with the global rollout of the Meta Business Agent Platform and early disclosure of Meta Compute, a forthcoming AI cloud business. The Business Agent Platform sits on top of the WhatsApp Business Platform and allows large companies to build, customize and deploy AI agents for customer service and commerce at scale. It integrates directly with tools such as Shopify, Zendesk and Shopee, supports enterprise-grade controls and measurement, and is being used in early deployments by brands including Swiggy, Madhulika Enterprises and Kaizen Adventours in India. Access to the platform is currently waitlist-based, with Meta onboarding enterprises progressively rather than offering immediate self-serve availability.

The Business Agent Platform builds on Meta Business Agent, an AI assistant launched globally in June 2026 that runs inside WhatsApp to answer business-specific questions, recommend products from a catalog, book appointments, qualify leads and hand complex cases to human staff. The self-serve agent for small businesses is available worldwide through the WhatsApp Business App, while the enterprise Platform tier is invite-only, with no public price card yet and deeper integrations reserved for larger organizations. In parallel, Meta is preparing Meta Compute as a new cloud-oriented business line that will sell excess AI compute and hosted model services to third parties, positioning the company against hyperscalers like AWS, Google Cloud and Microsoft Azure. Early reporting indicates that Meta Compute will offer raw GPU capacity and access to Meta’s AI models, using the company’s internal infrastructure and monetizing it via usage-based pricing, although detailed product packaging, regional rollout timelines and self-serve availability have not yet been fully disclosed.

These launches mark a significant shift in Meta’s strategy from purely ad-driven social platforms toward infrastructure and tooling for enterprise AI workloads. By combining WhatsApp-native business agents with an emerging AI cloud offering, Meta is targeting both customer-facing automation and back-end compute needs for developers and large organizations. For now, small and mid-sized businesses can start using the core Meta Business Agent through the WhatsApp Business App, while enterprises interested in the Business Agent Platform or future Meta Compute services are funneled through waitlists and partner onboarding, with more detailed pricing and global availability expected as Meta moves from preview and reporting stages into full commercial rollout.