Whoop Raises $575M Series G at $10.1B Valuation

Whoop, a Boston-based wearable fitness company founded in 2012, raised $575 million in a Series G funding round at a $10.1 billion valuation, nearly tripling its previous $3.6 billion mark from a 2021 Series F raise. The round brings total funding to over $900 million and supports global expansion into regions like Europe, the Gulf, Latin America, and Asia. Investors include institutional players such as Qatar Investment Authority, Mubadala Investment Company, 2PointZero Group, Abbott, and Mayo Clinic, alongside venture firms like IVP, Foundry Group, and Accomplice. Prominent athletes participating are LeBron James, Cristiano Ronaldo, Rory McIlroy, and Reggie Miller.

Whoop's screenless wearable device is provided free to subscribers who pay annual fees ranging from $199 to $359 for access to AI-powered insights derived from over 24 billion hours of physiological data. The platform tracks sleep, recovery, strain, and behaviors like training and nutrition to deliver predictive health recommendations, including blood pressure, ECG, and longevity metrics. The company achieved cash flow positivity in 2025, doubled bookings, reached a $1.1 billion run rate, and grew to over 2.5 million members, positioning it for potential IPO within 18-24 months.

This funding underscores investor confidence in AI-driven health wearables amid a competitive market, with strategic backers like Abbott signaling advances into medical-grade features. Participation from Gulf sovereign funds aligns with Whoop's international growth plans, enhancing its data-driven platform that aims to prevent health risks through personalized insights. The round reflects Whoop's evolution from a student project to a leader in human performance tracking.