Sweep

Enterprise Software · CRM · AI

Acquisition

ServiceNow confirms it quietly bought Israeli CRM-migration startup Sweep

Shrinking CRM switchovers from years to weeks removes the biggest reason enterprises stay locked into Salesforce.

• ServiceNow confirmed acquiring Israeli startup Sweep, a deal CTech first reported on September 3, 2026 at an estimated price in the hundreds of millions of dollars that neither side has disclosed.
• Sweep, founded in 2021 by Ido Gaver and Eran Kirshenboim (who previously built Flok, acquired by Wix), had raised $46 million total, including a $22.5 million Series B led by Insight Partners in 2025.
• Sweep's 'agentic workspace' reads and maps metadata across Salesforce, HubSpot and ServiceNow systems to automate CRM migrations, with customers including Brex, LG Electronics and NBC Sports.
• CEO Bill McDermott told analysts Sweep lets ServiceNow move large customers off rival CRMs in '30 days, 60 days,' instead of the years such switches typically take.
• The tuck-in follows ServiceNow's aggressive 2025-2026 M&A run, including a planned $2.85 billion Moveworks acquisition and over $12 billion in deals and investments as it expands into CRM and data-governance territory.
• Long implementation cycles have long been a key reason enterprises stay with incumbent CRM vendors, so owning the migration layer gives ServiceNow a direct lever against Salesforce's switching costs.