Loops

Artificial Intelligence · Business Intelligence · Israel Tech

Acquisition

Salesforce to Acquire Israeli AI Analytics Startup Loops for Tableau

The deal shows incumbent BI platforms moving to acquire causal-reasoning AI rather than build it from scratch internally.

• Salesforce signed a definitive agreement to acquire Loops, an Israeli AI analytics startup, in a deal Calcalist estimates at roughly $30 million; official terms were not disclosed.
• Founded in 2020 by CEO Tom Laufer, a former Google growth and analytics lead for EMEA, and CTO Ido Adiv, Loops builds AI that explains why business metrics change and what to do next.
• After the deal closes, Salesforce will fold Loops' technology and team into Tableau to advance its push toward agentic, autonomous analytics.
• Loops had raised $14 million in a 2022 seed round led by Scale Venture Partners, with backers including Cardumen Capital and former Airbnb product lead Lenny Rachitsky.
• Loops' AI agent Scout, launched last year, monitors KPIs, flags anomalies, investigates root causes, and can be triggered through Slack or email without logging into a dashboard.
• The transaction is expected to close in early November of Salesforce's fiscal year 2027, subject to customary closing conditions.
• The deal underscores how legacy BI vendors are buying narrow causal-AI startups to add explain-and-recommend capabilities rather than racing to build them internally, sharpening the fight against rivals like Microsoft's Power BI.