Counsel Health

Digital Health · AI Healthcare · Wearables

Acquisition

Oura to acquire AI primary care startup Counsel Health for $625M

The all-cash deal turns a six-month app integration into full ownership, just weeks after Oura shelved its own IPO.

• Oura agreed to acquire AI-native primary care company Counsel Health for $625 million in an all-cash deal expected to close before year-end.
• Counsel Health pairs a chat-based medical AI with licensed physicians, letting users get advice, prescriptions, lab reviews and referrals through messaging.
• The two companies had already integrated Counsel's AI into the Oura app in June, and this deal brings that partner in-house rather than starting fresh.
• Counsel's CEO Muthu Alagappan will become Oura's chief clinical AI officer, and all 70 Counsel employees are joining Oura as part of the deal.
• Counsel had raised just $36 million total, including a $25 million Series A led by Andreessen Horowitz and GV about a year earlier, before this $625 million exit.
• The acquisition comes weeks after Oura postponed its up to $15.6 billion IPO, citing uncertainty in the IPO market, even as it reported 153% quarterly revenue growth.
• The deal shows Oura shifting from passive biometric tracking toward owning the clinical loop, a bet that wearable data becomes more valuable when it triggers actual treatment rather than just insights.