Lovelytics

Data & Analytics · Artificial Intelligence · IT Services

Acquisition

CDW completes $525M acquisition of data and AI firm Lovelytics

The deal bulks up CDW's consulting bench so it can sell AI strategy work, not just the hardware and cloud licenses around it.

• CDW completed its previously announced acquisition of Lovelytics, a data and AI services firm, in a deal valued at approximately $525 million.
• Lovelytics is a Databricks Brickbuilder Partner Network member that helps enterprises modernize data, improve governance, and deploy AI at scale across sectors like energy, retail, healthcare and financial services.
• The firm brings more than 600 employees across the United States, Canada, Argentina and Colombia who work exclusively in data and AI.
• CDW disclosed the roughly $525 million deal value in a Form D filing on September 22, ahead of the September 25 completion announcement; the official press release did not state terms.
• Now in its tenth year, Lovelytics has been named to the Inc. 5000 list of fastest-growing U.S. companies three times.
• The acquisition signals CDW's push to move beyond reselling hardware and cloud licenses into higher-margin AI consulting and implementation services, a shift many IT resellers are racing to make as enterprises seek help turning AI pilots into production.