Meta (Muse)

AI · Consumer Apps · Agentic AI

Launch

Meta's Muse AI agent overtakes ChatGPT atop US App Store charts

Its 55% daily download growth after launch dwarfs ChatGPT's own debut pace, showing agentic AI can hook mainstream users fast.

• Meta's Muse personal AI agent app climbed to No. 1 on the U.S. iOS free app chart on September 19, 2026, overtaking OpenAI's ChatGPT less than two weeks after its September 8 launch.
• Muse lets users direct an AI agent to handle real-world tasks across connected accounts, like booking travel, filling forms, sending emails and negotiating bills, running on its own cloud-based virtual machine.
• Sensor Tower estimated 730,000 downloads within Muse's first five days, growing to more than 3.4 million cumulative downloads by late September, with daily downloads rising 55% versus ChatGPT's 24% pace in its own launch window.
• Meta offers Muse free with $20 and $100 monthly subscription tiers, giving the company a new way to monetize AI agents beyond advertising.
• At its Meta Connect conference on September 23, Meta unveiled Muse avatar video chat, Mac computer-use support, a dedicated email address and plans for smart glasses integration, which drove a 27% jump in daily active users.
• Amazon has blocked Muse from accessing its shopping site over credential and account-data concerns, while Shopify is instead partnering with Meta to enable agentic checkout.
• Muse's fast climb shows agentic AI, popularized earlier in 2026 by the open-source OpenClaw tool, can move from developer niche to mainstream consumer habit almost overnight, giving Meta's 3-billion-plus daily social app users a new entry point beyond the metaverse push.