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Depop

Depop

Consumer · Ecommerce

eBay Acquires Depop from Etsy for $1.2B in Gen Z Recommerce Push

February 26, 2026$1.2B

eBay has agreed to buy Depop, Etsy's fast-growing secondhand fashion marketplace, for $1.2 billion in cash to target Gen Z and Millennial shoppers. The deal bolsters eBay's position in the expanding recommerce sector amid strong 2025 growth for Depop.

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