Samsung Electronics

AI Hardware · Wearables · Consumer Electronics

Launch

Samsung and Google unveil 30-model Intelligent Eyewear lineup with Gemini AI

Samsung is handing eyewear brands the retail muscle to challenge Meta's Ray-Ban dominance in smart glasses.

• Samsung and Google unveiled 30 "Intelligent Eyewear" models in New York on Nov. 12, 2026, with preorders opening the same day ahead of a Dec. 10 launch in the U.S. and South Korea.
• The glasses pair Samsung's hardware engineering with Google's Gemini AI software and frame designs from Gentle Monster and Warby Parker, mirroring how Meta partnered with Ray-Ban for its market-leading wearables.
• U.S. prices start at $395 for Warby Parker models and $449 for Gentle Monster models; Korean Gentle Monster models start at 650,000 won ($488-$523), with only Gentle Monster sold in Korea.
• Hardware includes a 12-megapixel HDR camera, Qualcomm Snapdragon AR1 Gen 1 chip, up to nine hours of battery life (72 hours with the charging case), and a 41-gram frame weight.
• Gemini enables real-time voice translation in over 70 languages, object and building identification, meeting whiteboard summaries saved to Samsung Notes, and hands-free messaging via Galaxy phones or iPhones.
• Privacy safeguards include a recording LED that disables the camera if covered, on-device de-identification of bystanders' faces, and a company pledge not to use visual data for AI training or advertising.
• The full lineup follows partial previews at Google I/O in May and Samsung's Galaxy Unpacked in July, nearly two years after Samsung and Google first announced the Android XR platform underpinning the glasses.
• By recruiting established eyewear retailers rather than building its own stores, Samsung is betting on try-before-you-buy distribution to close the gap with Meta's Ray-Ban smart glasses, the current market leader.