HMBradley

Fintech · Personal Finance · Consumer Banking

Acquisition

Monarch acquires HMBradley's team as it hits $100M ARR

The deal folds a decade of consumer banking infrastructure into a budgeting app racing to become a financial control center.

• Monarch, a collaborative personal finance platform, acquired MBI—formerly HMBradley—as it passed $100 million in annual recurring revenue, forming a new unit called Monarch Labs.
• Monarch serves more than 1 million members managing their finances on the platform, and this is the company's first-ever acquisition.
• HMBradley built its reputation on rewarding customers with higher savings APYs based on how much of their incoming deposits they saved, and later launched Routines, an automation system for moving money.
• Terms of the acquisition were not disclosed; the MBI team joins Monarch Labs to help expand the products and services available to members.
• The $100 million ARR milestone caps a year in which Monarch also surpassed 1 million active members and launched its premium Monarch Plus tier.
• The deal reflects a broader consolidation trend in consumer fintech, where profitable budgeting apps are absorbing niche banking-infrastructure teams to add capabilities rather than build them from scratch.