Attribute

AI Infrastructure · FinOps · Cloud Cost Management

Acquisition

DoiT reportedly pays $65M for Israeli AI cost-tracker Attribute

Its kernel-level sensors trace GPU and token usage per AI agent, a problem traditional cloud tagging can't solve.

• DoiT, a cloud-cost management company, acquired Israeli startup Attribute in a deal CTech estimates at roughly $65 million; neither company has confirmed the price.
• Attribute was founded in 2023 by Izhak Zimmermann and Liad Tropp, veterans of Israeli military intelligence Unit 81, to solve AI cost allocation as tagging-based billing broke down.
• Attribute uses a lightweight eBPF sensor at the Linux kernel level to map GPU, CPU, memory, network and model API usage to the specific customer, feature, container or agent that generated it.
• The tool covers OpenAI, Anthropic, Google Gemini and AWS Bedrock calls, splitting cached, reasoning, input and output tokens rather than leaving them lumped under a shared cloud bill.
• DoiT had already launched the integrated Attribute product on July 7, 2026, weeks before the acquisition itself became public on August 17.
• The deal lands as Gartner projects worldwide AI spending to grow 47% this year and agentic AI software spend to rise about 141%, straining cost-tracking systems built for traditional cloud VMs.
• As AI workloads shift from human-provisioned VMs to shared GPUs and autonomous agents, runtime-level attribution rather than resource tagging is becoming the only way to trace what a bill actually paid for.